Super Bowl Ad
This weekend at the Cannes Lions 58th International Festival of Creativity, our Chrysler Brand took home five awards from their 2011 Super Bowl commercial ‘Born of Fire.’
This jaw-dropping commercial featuring Eminem and the 2011 Chrysler 200 took four “Gold Lions” for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing.
Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.
2011 Chrysler 200
Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC said, “The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing.”
If you haven’t seen this commercial yet, you have been missing out. No worries. We have it for you to view below. Come on out to Norman Chrysler Jeep Dodge and check out this all-new 2011 vehicle for yourself.
Chrysler’s ‘Born of Fire’ Commercial:
About the 2011 Chrysler 200:
Chrysler has risen to the occasion and introduced an affordably chic, mid-sized sedan with real performance, advanced technologies, and design. The 200 is built on the bones of the existing Sebring sedan, but Chrysler heavily reworked the car from the inside out, giving it Chrysler’s new Pentastar V-6 engine, a new interior, new front and rear fascias and a new grille to go along with the new name. To learn more go to our Chrysler 200 page, visit our blog, see our 2011 Chrysler 200 microsite.
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