2011 Chrysler 300
The Chrysler Group is adding more to the “Imported From Detroit” campaign with the Chrysler 300 and adding a new level for the all new 2011 Chrysler 300 showcasing individual’s stories who possess an exceptional capacity for hard work.
Same as the ads based on “Imported From Detroit,” these new advertisements will carry out the themed launched during the super Bowl’s “Born of Fire” commercial with each individual featured in this campaign having a direct link to Detroit, sharing the spirit of the city.
“The individuals in these commercials represent more than success stories,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive, Marketing, Chrysler Group LLC, “They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300.”
All-new 2011 Chrysler 300 series sedans
Throughout history the Chrysler 300 has been symbol of American style and success with the 2011 model as no exception. The 300 features world-class engineering and elegance that showcases American design which comes from the honor of being a direct descendant of the most-awarded new car ever according to the Chrysler Group.
What we have featured for you today to view is the Chrysler 300 Attitude commercial featuring the born in Detroit fashion design, John Varvatos, who started his own company which represents an entire men’s lifestyle brand in 2000. In the ad you will see Varvatos seeking inspiration at a record store in Brooklyn but reverts his thoughts back to Detroit showing he never forgot where he came from.
See the new Chrysler 300 commercial “Attitude:”
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